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First, it is one of a mere handful of bowls books of South African origin. Second, there is little, if any, attempt to arrange the contents into a discernible logical order. For example, the following topics are listed sequentially: 'Basic Game is Rinks'; 'At Random'; 'Correct Grip Vital'; 'Bickies for Bowlers'; 'Bias'; 'Laughing Matter'; and so on - all resulting in instructional topics being interspersed with humorous stories, poems and other amusing snippets.

The title itself, together with the random arrangement of the contents of The Bowling Companion, suggests that it was probably intended as a 'dip in and dip out' read. However, this doesn't mean that the book should be read haphazardly because, despite the absence of photographs and instructional diagrams, the book does contain much useful material.